Building a Strong Annual Giving Program

What is annual giving? It’s not your annual mail appeal or email appeal. And it is not relegated to something you do once a year. In this course, you will learn all the methods you can use on an ongoing basis to raise money for your nonprofit organization.

Annual giving is the foundation of all your development effort. Building a strong annual giving program will lead to success in major giving, capital campaigns, and planned giving.

This course will consist of eight lessons, approximately 30 minutes in length for each lesson. Your will learn all the methods of direct response and how each one works. You will also learn some ways you possibly haven’t thought about before. We will talk about direct mail, email, social media, website giving, telephone fundraising, in person giving from businesses and individuals. We will also talk about renewing, retaining, and upgrading annual donors.