Move Donors Up the Donor Pyramid by Using the Four Keys to Building Good Donor Relationships
Feb 22, 2021If you’ve been in fundraising for more than a week, you’ve probably attended or been invited to at least one workshop on “making the ask.” But before you think about asking an individual, a business, or a foundation for money, you have to establish a relationship.
This session reminds you that there are four steps in fundraising:
- identification
- cultivation
- solicitation
- stewardship
Come learn how to build the relationships before you think about making the ask!